Privacy Policy

Effective October 3, 2026 · Applies to the Roomier app for iOS and to roomierapp.com

1. Who we are

Roomier ("Roomier", "we", "us", "our") is an iPhone app that helps you find and clear out duplicate, similar, blurry and oversized photos and videos. It is developed and operated by Learning Phase Labs Inc., a company incorporated in Ontario, Canada. You can reach us at contact@learningphaselabs.com.

This policy explains what the app can access on your device, what it stores, and the little we receive. The summary above is accurate on its own.

2. What the app accesses on your device

Your photo library

Roomier asks iOS for permission to access your photo library. The app cannot see any photo until you grant it, and you can change or revoke the permission at any time in the iOS Settings app under Privacy & Security → Photos. If you grant access to only a selection of photos, Roomier works with that selection.

With permission, the app reads the following about each item, on the device:

• The item's identifier, type (photo, video, Live Photo, screenshot), creation date, pixel dimensions, file size, and video duration.
• Whether you have marked it as a Favorite in the Photos app, so that Roomier never proposes a Favorite for clearing out.
• A small thumbnail and a numeric "feature print" produced by Apple's on-device Vision framework. The feature print is a list of numbers that describes what the image looks like; it is used only to compare your photos with each other to find duplicates and similar shots. It is not a face template and cannot be turned back into the photo.
• A sharpness score computed from the thumbnail, used to find blurry photos and to pick the best shot in a group.

Roomier does not read the location data stored in your photos, does not run face recognition, and does not identify people.

Storage information

The app reads how much storage your iPhone has in total and how much is free, and adds up the size of your photos and videos, so it can show you how much room you have and how much you can get back.

3. What is stored, and where

Everything Roomier keeps is stored in the app's own private area on your iPhone, in a local database. This includes:

• The index described above (identifiers, sizes, dates, scores, feature prints, and which items were grouped together).
• Your decisions in the app: which items you swiped to keep or to clear out, which you skipped, and what is waiting in the app's trash before you confirm.
• Your progress and preferences: which months you have gone through, whether you have seen the intro screens, your streak, the amount of room you have made, and the number of items cleared out.
• Whether Roomier Pro is active on this device (see Purchases below).

None of this is sent to us. It is protected by the same iOS sandbox and device encryption that protects the rest of your phone, and it is included in your device backup if you back up your iPhone (iCloud Backup or a computer). Deleting the app deletes all of it.

4. What we do not collect

• We do not receive your photos, videos, thumbnails, feature prints or any information about their content.
• We do not require an account, so we do not collect your name, email address, phone number or password.
• We do not collect your location.
• We do not show ads in the app, and we do not sell personal information or give it to data brokers.
• We do use ad measurement tools from Meta and TikTok to learn whether our ads lead to installs and purchases. Section 9 says exactly what they receive and how to opt out. Before anything can be linked to you across other companies' apps, iOS shows its "Allow tracking" prompt, and "Ask App Not to Track" is respected.

5. Deleting and changing photos

Roomier never deletes or changes anything on its own. Every change to your library starts with an action you take in the app, and iOS then shows its own system confirmation before anything happens.

• Clearing out. Photos and videos you clear out are moved by iOS to the Photos app's Recently Deleted album, where they stay for up to 30 days and can be recovered from the Photos app. After that, iOS removes them permanently.
• Compressing a video (Roomier Pro) creates a smaller copy of the video on your device and, after you confirm the iOS prompt, moves the original to Recently Deleted.
• Turning a Live Photo into a still (Roomier Pro) saves a regular photo from the Live Photo and, after you confirm the iOS prompt, moves the original to Recently Deleted.

Because these are changes to your own photo library, you are responsible for reviewing what you clear out. We recommend keeping a backup of your library (for example, iCloud Photos) regardless of which apps you use.

6. Purchases

Roomier Pro is sold through Apple's App Store as in-app purchases (a weekly or yearly subscription, or a one-time lifetime purchase). Apple processes the payment. We never see your payment card, billing address, or Apple ID password.

To unlock Pro, the app receives from Apple a signed record of your purchase: the product bought, its status, and when a subscription renews or expires. This record is stored on your device and checked when the app opens. If you tap Restore purchases, Apple sends the same record again for the Apple ID signed in on the device.

Apple can also send signed subscription updates to our server, hosted by Vercel, including trial starts, renewal changes, payments, expirations and refunds. We send these status events to PostHog to measure trial cancellation and conversion. A random install identifier connects them to the app usage events described below. These updates can arrive after you close or delete the app; they do not contain your photos, payment card details or Apple ID password.

Apple's handling of your payment information is described in Apple's Privacy Policy. Apple also gives us aggregated, anonymous sales reports that do not identify you.

7. Notifications

If you turn notifications on for Roomier in iOS, the app can remind you to come back and finish a clear-out or keep a streak going. These reminders are scheduled on your device by the app itself. Roomier does not run a notification server and does not collect a push token. You can turn them off at any time in iOS Settings → Notifications → Roomier.

8. Diagnostics and analytics

Roomier sends us a small set of usage events so we can see which screens are used, where people stop, and which paywall works better: for example "onboarding started", "scan complete", "swipe", "paywall shown", "trial started", with the app version, iOS version and the variant of any test the install is in. Events carry a random install id that is created on your device and is not tied to your name, email, Apple ID or advertising identifier. They never include your photos, thumbnails, feature prints, file names or locations. We use PostHog (PostHog Inc., United States) to store and chart these events; PostHog acts as our processor and does not use the data for its own purposes.

If the app crashes or hits an error, a crash report goes to the same PostHog project so we can fix it. A report contains the stack trace, the device model, iOS version, app version and the screens visited just before the crash. It never includes your photos or file names. We may also record a replay of how the app's screens were used in a session; in these recordings every photo is masked and only the app's own interface is visible. Apple may also share crash logs with us if you have opted in to "Share with App Developers" in iOS Settings → Privacy & Security → Analytics & Improvements; those reports are controlled by Apple and can be turned off in the same place.

9. Advertising and attribution partners

We pay for ads on Facebook, Instagram and TikTok. To know which ads bring people to Roomier, the app includes measurement software from Meta (the Meta SDK), from TikTok (the TikTok Business SDK) and from AppsFlyer, an attribution service that receives the same events and forwards install and purchase counts to the ad network that showed the ad, and uses Apple's ad attribution system. None of them can see your photos, and none of them show ads inside Roomier.

This website uses the TikTok Pixel to measure our TikTok ads. It sets cookies and sends TikTok standard web data, such as your IP address, browser, the page you visited and whether you tapped the App Store link; see TikTok's privacy policy. If your browser sends a Global Privacy Control signal, the pixel is not loaded.

What is sent

When measurement is on, the app sends each partner a few events: that Roomier was installed and opened, that a free trial started, and that a purchase was made (the product and price, never card details). Each event carries technical details about your device: model and iOS version, app version, language and time zone, IP address, the vendor identifier Apple assigns to our apps on your device (IDFV), whether you allowed tracking, and, only if you did, the advertising identifier (IDFA). The IP address can indicate your approximate location.

Photos, videos, thumbnails, feature prints, file names, what you swiped and anything else about your library never leave your phone. The events above do not include them.

Why

We use these events for one thing: to see which campaign led to an install, a trial or a purchase, and to decide where to spend. AppsFlyer processes them on our behalf and keeps them for us in its reports. Meta and TikTok also use them under their own terms and privacy policies. If you allowed tracking, they can link the events to your Meta or TikTok account to target and measure our ads. If you did not, they may use them only in aggregate.

Separately, Apple's own attribution system (SKAdNetwork and AdAttributionKit) can tell an ad network that an ad led to an install. Apple sends that signal itself. It carries no identifier for you or your device, and it does not need the tracking prompt.

Your choices

• Tracking. When the app asks, choose "Ask App Not to Track". Change it later in iOS Settings → Privacy & Security → Tracking, for Roomier alone or for every app. Without permission the app cannot read the advertising identifier, and the events cannot be linked to you across other companies' apps.
• At Meta. Accounts Center → Your information and permissions → activity from other businesses, and Ad preferences.
• At TikTok. Settings and privacy → Privacy → Ads personalization, including "Use of Off-TikTok Activity for Ad Targeting".

Retention and safeguards

We keep no copy of these events. We see aggregated reports in the partners' ad dashboards, which do not identify you. Meta says it keeps event data for up to two years; TikTok's retention is set out in its Business Products (Data) Terms and privacy policy. AppsFlyer keeps event data for us for up to 25 months. All three store data in the United States and elsewhere, and each is required by its terms with us to protect it at least as well as this policy does. Their policies: Meta, TikTok, AppsFlyer.

Legal bases in the EEA, UK and Switzerland

Linking identifiers and events to you at Meta or TikTok relies on your consent, given through the iOS tracking prompt; you can withdraw it at any time in iOS Settings, and withdrawing does not affect anything sent before. Sending the unlinked events themselves, including to AppsFlyer, which acts as our processor, relies on our legitimate interest in measuring our ads. Apple's identifier-free attribution relies on our legitimate interest in knowing whether our ads work. For events sent from the app, we and Meta Platforms Ireland Ltd are joint controllers under Meta's Business Tools Terms and Controller Addendum; TikTok's role is set by its Jurisdiction-Specific Terms. Transfers to the United States are covered by standard contractual clauses or the EU–US Data Privacy Framework.

California and other US states

While measurement is on, sending device identifiers and events to Meta and TikTok can count as "sharing" personal information for cross-context behavioural advertising under California law, even though no money changes hands. To opt out, choose "Ask App Not to Track" when iOS asks, or turn tracking off for Roomier later in iOS Settings → Privacy & Security → Tracking. That is our "Do Not Sell or Share My Personal Information" control, and it takes effect immediately. We also send Meta's and TikTok's "Limited Data Use" flag for people in California, Colorado and Connecticut, which restricts what they may do with the events. We do not knowingly sell or share the personal information of anyone under 16. On this website, a Global Privacy Control signal from your browser turns the TikTok Pixel off.

Children

Roomier is not for children under 13, and the measurement described here is not knowingly used for them; Meta's and TikTok's terms forbid it. If you think a child's data reached a partner through Roomier, write to us and we will ask the partner to delete it.

10. Support email

If you email contact@learningphaselabs.com, we receive your email address and whatever you write, including any screenshots you attach. We use it only to answer you and to fix problems you report, and we keep it as long as needed for that. Our email is handled by an email service provider that processes messages on our behalf.

11. Retention and deletion

• App data stays on your device until you delete the app, or until you clear the index by rescanning. Deleting the app removes the local database completely.
• Your photos are managed by the iOS Photos app, not by Roomier. Items you clear out follow the Photos app's Recently Deleted rules described above.
• Purchase records are held by Apple under your Apple ID for as long as Apple keeps them. We keep no copy beyond the record on your device.
• Support emails are deleted when they are no longer needed to help you, unless we must keep them to meet a legal obligation.

12. Children

Roomier is a general-audience utility and is not directed at children under 13 (or the equivalent minimum age in your country). We do not knowingly collect personal information from children. See section 9 for how this applies to ad measurement. Parents are welcome to contact us with any concern.

13. Security

Because your data stays on your device, its security depends mostly on your iPhone: the app's private storage is protected by the iOS sandbox and by device encryption when your phone is locked with a passcode. The app communicates with Apple (purchases and system services), PostHog (diagnostics and analytics), and, while ad measurement is on, Meta's and TikTok's measurement services, all over HTTPS. Apple also sends subscription updates to our Vercel-hosted server, which forwards status events to PostHog as described in section 6. This website is served over HTTPS. It loads its typefaces from Google Fonts, so Google receives your IP address when the font files are requested, and it loads the TikTok Pixel described in section 9; no other third-party resources are loaded.

14. Your rights

We hold almost no personal information about you, so most rights are exercised by you directly on your phone: you can view everything the app stores in the app itself, and delete it by deleting the app. Where a law gives you rights over personal information we do hold (for example, a support email), you can ask us to access, correct, or delete it by writing to contact@learningphaselabs.com. We will respond within 30 days.

• Canada. We handle personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial laws. You may complain to the Office of the Privacy Commissioner of Canada if you are not satisfied with our answer.
• European Economic Area, United Kingdom and Switzerland. Our legal bases are your consent (photo library access, notifications, and the ad measurement identifiers in section 9), performance of a contract (unlocking a purchase you made), and our legitimate interest in answering support requests, keeping the app working and measuring our ads in aggregate. We have not appointed a data protection officer; the law does not require one for an operation of our size. Privacy questions go to the address below. You have the rights of access, rectification, erasure, restriction, portability and objection, and the right to lodge a complaint with your supervisory authority. Support emails are processed with our email provider, which may store them outside your country under standard contractual safeguards.
• California and other US states. We do not sell personal information. Sending events to our ad partners can count as "sharing"; section 9 explains how to opt out. You have the rights to know, delete and correct, and we do not discriminate against anyone for exercising them.

15. Changes to this policy

If we change this policy, we will post the new version here with a new effective date. If a change affects how the app handles your photos or adds any data collection, the app will tell you before that version starts collecting it. Continued use of the app after a change means you accept the updated policy.

16. Contact

Questions about privacy, or anything else: contact@learningphaselabs.com. We read every message.